Close more deals:
A SALES MASTERCLASS SERIES
What is Close more deals: a sales masterclass series?
Sales isn't just a function of your business; it's the skill that determines whether your startup or business survives and grows. This series reflects Ascender’s core belief: sustainable businesses are built through revenue, traction, and customers; not always venture capital.
Close More Deals gives attendees the frameworks, tools, and practiced confidence to find the right customers, make the ask, and close deals consistently. This 7-session series builds on the last, culminating in a complete personal sales playbook.
The 7- Session Series:
Thursdays from September 17th, 2026 to October 29th, 2026 from 5:30 - 8:30 PM
Session #1: Your Ideal Customer & Product-Market Fit
Session #2: Who Are You Selling To?
Session #3: Qualifying & Pipeline Basics
Session #4: How Deals Actually Get Made
Session #5: How Buying Has Changed
Session #6: Closing: Making the Ask & Winning the Deal
Session #7: Price It Right & Hold Your Ground
Register for all 7 sessions or choose your own adventure.
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Draft ICP (ideal customer profile) built from evidence, not assumptions
One-page customer problem statement and your solution
Qualifying checklist and sales script scaffold
B2B: stakeholder map for an active deal. B2C: funnel map with one conversion intervention
Sales assumptions audit; outdated behaviors replaced with new ones
Complete personal sales playbook integrating all prior session artifacts
One-page pricing framework: approach, rationale, price point, walk-away number, value anchor statements
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Ascender’s sales masterclass was built for those who have to sell as part of their role; either as a founder, small business owner or someone new to sales.
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All sessions will be held in person at Ascender, located in Pittsburgh’s East Liberty neighborhood from 5:30 - 8:30 PM.
Thursday, September 17th, 2026 - Your Ideal Customer & Product-Market Fit
Thursday, September 24th, 2026 - Who Are You Selling To?
Thursday, October 1st, 2026 - Qualifying & Pipeline Basics
Thursday, October 8th, 2026 - How Deals Actually Get Made
Thursday, October 15th, 2026 - How Buying Has Changed
Thursday, October 22nd, 2026 - Closing: Making the Ask & Winning the Deal
Thursday, October 29th, 2026 - Price It Right & Hold Your Ground
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Yes! There are 7 sessions, each 3 hours long. Individual sessions are $100 each and include dinner. You can register for all 7 sessions for $550. Sign up for all sessions or choose your own adventure. Members get a 50% discount. Use code MEMBER2026 on Eventbrite to receive your discount.
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The network doesn't stop when the sessions do. When the program wraps, you can sign up for a discounted Ascender membership by December 1, 2026 and keep building alongside a community of entrepreneurs. Continue your momentum with ongoing access to coaching and growth support from Ascender's experienced team and office hours experts.
2026 Facilitators
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Scot McTaggart
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Session:
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Jim Schriver
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Greg Russak
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Maddi Love
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Lynsie Campbell
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Get in touch
Reach out to the Ascender Team and we’ll get back to you as soon as possible.