Back to All Events
Session #5: How Buying Has Changed
Thursday, October 15th, 2026
5:30 - 8:30 PM
Facilitator: Scot McTaggart
The self-educated buyer and what it means for the sales conversation. Digital touchpoints as pre-sales. Social proof at every stage and how to build and deploy it early. Contrarian and emerging viewpoints on what the old sales playbook gets wrong.