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Session #7: How Buying Has Changed
Facilitator: Scot McTaggart & Maddi Love
The self-educated buyer and what it means for the sales conversation. Digital touchpoints as pre-sales. Social proof at every stage and how to build and deploy it early. Contrarian and emerging viewpoints on what the old sales playbook gets wrong.
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October 22
Sales Masterclass: Closing: Making the Ask & Winning the Deal
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November 4