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Sales Masterclass: How Buying Has Changed

  • Ascender 6401 Penn Avenue Pittsburgh, PA, 15206 United States (map)

Session #5: How Buying Has Changed

Thursday, October 15th, 2026 

5:30 - 8:30 PM

Facilitator: Scot McTaggart

The self-educated buyer and what it means for the sales conversation. Digital touchpoints as pre-sales. Social proof at every stage and how to build and deploy it early. Contrarian and emerging viewpoints on what the old sales playbook gets wrong.

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October 8

Sales Masterclass: How Deals Actually get made

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October 22

Sales Masterclass: Closing: Making the Ask & Winning the Deal