How do I evaluate and prioritize my market opportunities to accelerate growth?
How do I create competitive positioning to win market share?
About Kevin:
Kevin’s experience spans both industry and consulting roles, including nearly 20 years as a Chief Marketing Officer and more than 15 years consulting experience. Now in a semi-retirement role focused on learning, growing, and giving back, Kevin has extensive experience analyzing customer markets and developing strategies for growth. He has developed groundbreaking insights into consumer purchase and frequency patterns and has been a frequent public speaker on consumer behavior, go to market strategy, and loyalty strategy.
Kevin’s experience includes market and customer analytics, brand and marketing strategy, customer segmentation, channel strategy, ecommerce, digital marketing, pricing design, media strategy, and market research. His industry experience spans Hospitality, Retail, CPG, Life Sciences, Specialty Pharmacy, and Wholesale Distribution.