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Sales Masterclass: Your Ideal Customer & Product Market Fit

  • Ascender 6401 Penn Avenue Pittsburgh, PA, 15206 United States (map)

Session #1: Your Ideal Customer & Product-Market Fit

Thursday, September 17th, 2026 

5:30 - 8:30 PM 

Facilitator: TBD

ICP development from existing customer evidence, PMF as a spectrum (with self-assessment), segmentation as the bridge to finding more best-fit customers. The 'whoever said yes' trap and how to break it.

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Marketing & Brand Strategy Office Hours with Madeline Farina (Copy)
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September 22

Product Strategy Office Hours with Mike Capsambelis