Session #4: How Deals Actually Get Made

Thursday, October 8th, 2026 

5:30 - 8:30 PM

Facilitator: TBD

CAC and LTV as sales decision tools. How buyers make decisions in B2B and B2C contexts. B2B track: committees, champions, procurement, org chart navigation, stuck deal diagnostic, stakeholder mapping. B2C track: consumer psychology framework, channel decision, conversion funnel mapping.